LinkedIn: Publish your Credentials and Professional Networking

LinkedIn: Publish your Credentials and Professional Networking

LinkedIn could be a good choice for networking with other businesses in your field or finding your next employee. However, in terms of generating interest for customer-facing business, it’s probably not your best choice.

LinkedIn can be used to build legitimacy for yourself and your brand.

If you want to establish your credibility, and by association, that of your business or brand, then creating a fully completed profile showcasing your relevant achievements and credentials can be a great way to use LinkedIn.

LinkedIn is also good for business to business networking and documenting the legitimacy of your business. If that appeals to you then it’s a low maintenance option to consider, but probably not one that will bring many customers to your door.