Twitter: Easy to Get Started and Great for Listening

Twitter: Easy to Get Started and Great for Listening

Twitter has a particular appeal to younger adults, and with 18% of online adults currently using Twitter, depending on your business and target audience, it might be a good option to focus on. Twitter also has a few unique features that make it well worth establishing a presence on.

Twitter can serve as a great listening post for your brand.

One of these features is the ability to listen out for mentions of your business or service.

As Twitter will notify you if another user has featured your username in one of their Tweets – a popular practice in Twitter – it’s the perfect way to get real time updates of what people are saying about your brand.

Whether another user is asking you a question directly, generally enquiring about your service, or even posting a negative review,a it will be easy to find out and then respond accordingly. Just be aware that for the most part, any correspondence will be public and available to all, so remember to act diplomatically when replying.

Even if your business is in its early stages or isn’t yet drawing much attention on Twitter, other features of this network make it a good choice for your business.

Twitter is ideal for following industry news and keeping tabs on your competitors.

Being able to follow key figures in your industry, as well as your competitors, allows you to easily keep up to date with what the latest developments. As well as sharing your own content, re-Tweeting and sharing the content of others is a good way to catch their attention and start building a following of your own.

Due to the fewer features of Twitter, compared to Facebook, setting up and maintaining an active Twitter profile for your business is a lot less work. The fact that messages are limited to 140 characters also helps.

For a social media option with a low barrier to entry, lots of networking and communication potential, and a great way to find out what your audience is saying about you, Twitter is a good choice.