Pinterest: Visual Network Popular with Women

Pinterest: Visual Network Popular with Women

80% of the 70 million Pinterest users are women. So if your target audience falls into this group, choosing Pinterest as your social media channel of choice could be a great decision.

High quality images get the most traction on Pinterest.

However, due to the visual nature of Pinterest and the fact it is widely used to share photos, with the best quality images generally being the most popular, it’s important to determine whether your business or brand can provide a steady stream of this type of content.

Images from visual categories are the most shared on Pinterest.

The top categories of pins, or content shared on Pinterest, includes food & drink, DIY & crafts, and home décor.  This should give you some idea of the type of businesses that will find it easier to gain a following on this platform.

With women posting 92% of all pins on the site, if your content doesn’t appeal to this gender, and isn’t highly visual, then your time will be better spent elsewhere.

However, if you can produce a constant source of high quality sharable images that will appeal to the Pinterest demographic, then the growing potential of this network is well worth tapping into.